The telecom regulator is believed to have asked telecom service providers to discontinue their services to banks in cases where it has received complaints against unregistered telemarketers selling the banks’ products.
The Telecom Regulatory Authority of India (TRAI) is understood to have notified all service providers to disconnect the telecom lines of about half a dozen entities, mainly banks, as complaints pertaining to non-compliant telemarketing calls were being received from customers. According to TRAI guidelines, financial institutions (banks, insurers and non-banking finance companies), builders and other entities could face the prospect of disconnection of all their telecom resources if they are found to be engaged in telemarketing through unregistered telemarketers.
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