Sponsorship, hefty insurance cover mark big-bucks Ganesh Chaturthi

The city is soaked in festive spirit as Ganesh Chaturthi begins. Towering idols and eco-friendly ones alike dot every nook and cranny.

The economic slowdown has not taken the sheen off Maharashtra’s most popular deity. At 12 feet, Mumbai’s iconic Lalbaugcha Raja has been receiving a steady flow of sponsorships from corporates and local advertisers.

“This year, the sponsorships are expected to cross Rs 4 crore,” said Ashok Pawar, President of Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal. The total donations at the end of the 10-day festivities easily cross Rs 50 crore each year.

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