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Indians happiest banking customers in APAC: Study



 India tops the list of 'happy' banking customers in the Asia-Pacific regionwith facilities like online banking, transaction efficiency, easy access to ATMs and local branches keeping users content, claims a study by SAP. According to the survey carried out by IDC recently, India scores the highest (8.5) on the happiness quotient of its banking citizens, followed by Indonesia (8.33), New Zealand (8.27) and China (7.93). 
The report contains insights from 600 bank customers spread across Australia, China, India, Indonesia, Malaysia, New Zealand and Singapore. "Investments that banks made in technology seem to be paying off...A standout factor for Indian customers' happiness is a bank's online service. 


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