Faced with lacklustre demand for big ticket loans, Dena Bank has changed tack to ride out the ongoing economic downturn. The public sector bank is focusing on lending to sectors such as retail, agriculture and small and medium enterprises.
In an interview with Business Line, Chairman and Managing Director Ashwani Kumar said his bank is organising loan campaigns so that the staff go out into the field to get business. He observed that branch managers and zonal managers should know their command area well to be able to do business. Further, persistent follow-up with borrowers usually yields results in the form of loan repayments.
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