When a customer steps into a bank, what attracts him/her the most?
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| Tech savvy, customer-friendly: An exclusive all-women branch of State Bank of India at Hyderabad. |
It is ambience and technology-driven services, say bankers. In what is seen as a new mantra to attract customers, banks are sprucing up branches to make them appear more trendy and comfortable.
They are providing more space for customers along with self-service kiosks/lobbies and designated staff.
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