HDFC Life, an insurance provider, has launched Swabhimaan Careers, which is an initiative to build long-term relationship with customers by offering employment opportunity to the deceased policyholder’s family.
Under the initiative, HDFC Life will reach out to the policyholder’s dependants post the settlement of a claim and consider them for an employment opportunity at HDFC Life, based on their calibre and fitment. As part of the corporate social responsibility, the company is to offer a chance to the dependant to become an HDFC Life employee.
Talking about the initiative, Rajendra Ghag, Chief Human Resource Officer, HDFC Life said, “We believe that when a customer buys a policy from HDFC Life, our relationship extends beyond the policyholder to their loved ones. Our association with the customer does not end with the transaction of claim settlement, but continues with the provision of an opportunity to be self reliant to the customers’ dependents.''
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